Quarterly Activities/Appendix 4C Cash Flow Report

• Momentum and progress continues to build with StoreFront digital advertising sales solution
• Progress achieved in the European market with the Springserve ad server integration project
• Strategic initiatives underway to improve revenue performance of Webfirm, explore new market opportunities for Media Auctions

Adslot Ltd (ASX: ADS) has provided its activity report for the quarter ended 31 December 2024 (Q2 FY25). The company continues to see momentum and progress with its StoreFront digital advertising sales solution, with new contracts being implemented with Hearst (UK), Rakuten Viber (Global), Sonnant (USA), and Country & Town House (UK), as well as a substantial sales pipeline of premium digital publishers seeking to adopt the platform in key markets. In the European market, the company has achieved progress with the implementation of the Springserve ad server integration project and is in contract negotiations with leading Swiss/German media conglomerate Goldbach to distribute ad inventory to buyers exclusively through the Adslot Open Marketplace. The company also has strategic initiatives underway to improve the revenue performance of its Webfirm business, explore new market opportunities for Media Auctions, and consider larger distribution and reseller deals for the Adslot Media platform offerings. Financially, the company reported cash receipts from customers of $1.98M, net operating cash flow of ($0.63M), and cash at the end of the quarter of $1.49M. The company also saw a 43% quarter-on-quarter increase in Monetised Transaction Value (MTV) to $9.09M, although this was a 40% decrease compared to the prior corresponding period, primarily due to weakness in the Australian advertising market.

The company did not provide any high-importance, price-sensitive forward-looking financial metrics in the announcement.

The company did not provide any forward-looking outlook in the announcement.